Two Icons – One Message of Hope
Iconomy, LLC Unites Kareem Abdul-Jabbar & Bruce Lee to Inspire Global Friendships
What You Need to Know:
- First-ever partnership between two icons – social justice champion (Kareem Abdul-Jabbar) and social justice warrior (Bruce Lee)
- Kareem Abdul-Jabbar and Bruce Lee Family Company release limited edition t-shirts to promote social justice and a message of hope
- Collaboration demonstrates that the first step in tackling systemic racism starts with making a friend who doesn’t look like you and creating empathy for others
NOVEMBER 24, 2020 – LOS ANGELES, CA – Today, Iconomy announces its newest division Iconomy Apparel, LLC which is launching the very first collaboration between iconic athletes Kareem Abdul-Jabbar and Bruce Lee. The collaboration between these two iconic athletes and advocates for social justice kicks off with the release of a limited edition t-shirt commemorating Bruce Lee’s 80th birthday.
“We had an unlikely friendship – a 7’2†basketball player and a 5’8†martial artist – but we had a shared interest in music, the arts, philosophy, and improving the lives of people who looked like us,†said Kareem. “We believe that tackling systemic racism starts with making a friend who doesn’t look like you and creating empathy for others. That’s what we’re hoping to promote with our social justice champion/social justice warrior efforts.â€
“My father made martial arts an international phenomenon and made millions of friends who didn’t look like him along the way,†said Shannon Lee, Bruce’s daughter. “This partnership is a tribute to his legacy and the inspiration he – and Kareem – continue to be when it comes to uniting our global community.â€
“Iconomy, LLC is launching a ground-breaking partnership between Kareem Abdul-Jabbar and Bruce Lee’s Family Company,†said Deborah Morales, CEO of Iconomy. “A collaboration of this caliber – fusing sports, culture, and leadership – embodies the Iconomy mission of helping icons go from success to significance, and will open the door to more impactful partnerships.â€Â
The limited-edition social justice t-shirt goes on sale November 24th at kareemabduljabbar.com
###
