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The Aging of Aquarius

Wednesday, November 5th, 2014

Those rebellious boomers of the ’60s are ready for AARP.

As aging movie star Bette Davis once warned, “Old age ain’t no place for sissies.” Amen, sister. Not that I’m anywhere near that “place.” But I can see its dilapidated porch and neglected lawn from here, and I’m not looking forward to arriving.

Most Baby Boomers know what I’m talking about. Not too long ago we were marching for rights, protesting injustice and frolicking during the Summer of Love. And we did it all with unbound energy and unwavering conviction. Our confident young bodies were our armor and our art. It was the Age of Aquarius, and the age was young. We were as invulnerable to time as Superman is to bullets.

So, when did getting out of bed in the morning require a symphony of groans? When did standing up after lunch launch a cacophony of crackling knees? When did a long flight of stairs inspire a resigned sigh? When did our life soundtrack switch from The Who’s “Tommy” to “On Golden Pond?”

Maybe that woeful place Bette was talking about is closer than we thought.

How do you know you’re in the neighborhood? Do you find yourself lingering over ads that discuss joint pain? When you get together with friends your own, age does the conversation quickly turn to how many Advil you regularly take?
Welcome to the Aging of Aquarius.

Read the rest of Kareem’s article at


The National: Healthy Living with Kareem Abdul-Jabbar (video)

Saturday, November 1st, 2014

The National’s editor-in-chief, Mohammed Al Otaiba, in conversation with basketball star Kareem Abdul-Jabbar on healthy living, Islam and a look back at the star’s lifestyle. Kareem Abdul-Jabbar is currently in the UAE in support of Imperial College London Diabetes Centre’s healthy lifestyle campaign, Take a Step for Diabetes Week.

View More at The National


Kareem Abdul-Jabbar Stands Up to Cancer on the Cover of Parade Magazine

Thursday, August 28th, 2014

Parade Magazine September 2014


The stars of the @Stand Up To Cancer telecast are calling you this Friday, September 5th! Sign up for #WERECALLINGYOU to get a chance to talk to your favorite stars:

Read the full article.


Kareem Abdul-Jabbar is Headed to Dubai

Thursday, July 10th, 2014

Lakers v Celtics

National Basketball Association legend for second annual health and fitness weekend revealed

Dubai, United Arab Emirates (UAE). Dubai is buzzing with the announcement that yet another Los Angeles legend is heading to the UAE. The National Basketball Association’s (NBA) all-time leading scorer and six-time champion will be in the UAE from 28-31 October to lead the Kareem Abdul-Jabbar Health & Fitness Weekend in support of diabetes awareness. The event is being organized by Maven Marketing and Events, an award-winning entertainment marketing and event management company based in Dubai. The announcement was made today at a press conference held at the Dubai Sports Council headquarters. Sarah Omolewu, Managing Partner of Maven Marketing and Events, and Hessa Al Kous, Sports Events Planning Manager at Dubai Sports Council were on the panel.

The Kareem Abdul-Jabbar Health & Fitness weekend is an encore to the award-winning DMCC Kobe Bryant Health & Fitness Weekend held last September under the patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture, Youth and Social Development, Chairman of the General Authority for Youth and Sports Welfare. The series of high profile events commenced with a press conference where Bryant received a DMCC business license and culminated with a celebrity basketball game, which won best special event in May at the prestigious Middle East Event Awards 2014. Organizers were tight lipped on the series of events for this year’s health and fitness weekend, but did share that Abdul-Jabbar will be coaching a basketball skills clinic in addition to speaking engagements about the importance of health and fitness. Abdul-Jabbar is a successful businessman and avid collector of numismatic gold coins and other commodities and was recently featured on the cover of Intelligent Collector magazine. He has an interest in doing business in the region and organizers hinted that there may be an interesting business angle to this year’s event as well.

Sarah Omolewu, Managing Partner of Maven Marketing and Events stated, “After winning the award for best special event in the middle east at the prestigious MEES awards for our Kobe Bryant celebrity basketball game, the pressure is on to raise the bar even higher to make this year’s health & fitness weekend an even bigger success and we are geared up to embrace that challenge. We look forward to disclosing the details of this year’s electrifying series of events post Ramadan.”

According to Abu Dhabi based International College of London Diabetes Centre (ICLDC), the UAE ranks 9th in the world per capita with 20% of the entire adult population (including expats) living with diabetes. Diabetes mellitus constitutes 75 per cent of deaths among UAE nationals and 31 per cent among non-nationals. Globally, the diabetes rates are on the rise each year. The World Health Organization projects that diabetes will be the 7th leading cause of death worldwide in 2030.

The objective of the Kareem Abdul-Jabbar health & fitness weekend is to increase awareness of the importance of health & fitness by encouraging the UAE community to lead active lifestyles. Abdul-Jabbar expressed his excitement about returning to the UAE yesterday on his social media pages stating “I’m looking forward to going to the United Arab Emirates this October for the ‘Kareem Abdul-Jabbar health and fitness weekend’ presented by @MavenMarketingandEvents, in support of diabetes awareness, #kareemfitnessuae”

Hessa Al Kous, Sports Events Planning Manager at Dubai Sports Council stated, “We are very excited to be working again with Maven Marketing and Events in delivering yet another successful event. The legacy of hosting these events is that we have seen tremendous growth in the interest and participation of basketball, which is a sport that is currently already quite popular within all areas of the communities of Dubai and the UAE.”

Details of the events around the highly anticipated Kareem Abdul-Jabbar health & fitness weekend will be released post-Ramadan in September. Press contact – or +971 55 560 1404.

Follow Kareem Abdul-Jabbar at and on twitter at @KAJ33

About Maven Marketing & Events

Maven Marketing & Events is an award-winning entertainment marketing, public relations and events company. We provide the logistical and tactical knowhow to redefine the role of entertainment marketing and public relations by developing turn-key experiential marketing solutions. Through a collaborative approach, Maven Marketing & Events helps clients translate marketing initiatives into tangible consumer experiences that enhance brand exposure. We develop focused, effective entertainment marketing campaigns to help you connect your brand to consumers more rapidly by raising awareness and brand loyalty through entertainment properties. We also utilise our industry knowledge and connections to secure the best celebrities for your marketing campaign or event.


Kareem Abdul-Jabbar Seeks to Deliver Message on Cancer

Tuesday, May 11th, 2010

St. Louis Post-Dispatch

By Kathleen Nelson

Kareem Abdul-Jabbar has so much to say to so many people.

That statement would have been a shocker during his NBA career, when he built a reputation as a shy, reluctant interview. Since then, though, he has become a great communicator on multiple platforms.

First, he works closely with the Los Angeles Lakers as a special assistant, imparting to their big men the wisdom that comes with being a six-time MVP and the NBA’s all-time leading scorer. But he has an even more important message to share here Saturday. Abdul-Jabbar is a cancer survivor, and he’ll preach early detection and treatment at Illuminations 10, the annual fund-raiser for the Siteman Cancer Center at the Chase Park Plaza.

All the scoring slumps, losses, bad calls, injuries, upsets and disappointments of his 20-year NBA career pale in comparison to the shock Abdul-Jabbar received in December 2008, when he was initially diagnosed.

“When you hear the word ‘leukemia,’ you think of people dying,” Abdul-Jabbar said by phone last week. He immediately called his son, Amir, studying to be a doctor. “He said, ‘Look, you don’t know what kind you have. You have to find out what you’re dealing with and go from there.’”


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